GRAPHIC DESIGN / ANIMATION
Lucozade Zero partnered with Missguided to target more 16- to 24-year-olds. The £5 million campaign disrupted the nation successfully with a a 93% recall rate and 84% of people purchasing the product after seeing the activation.
I designed all the digital (OOH/social/web) and print assets that were featured in-store at Missguided’s flagship store in Westfield - Stratford, high-footfall train stations and shopping centre locations including Waterloo, Liverpool Street, Bullring Rotunda and Bluewater.
All Missguided online orders were accompanied by a sample of Lucozade Zero.
Everyone who visits the partnership page and enters the ring pull code receives 30% Missguided discount voucher code and the chance to win great prizes.
OOH & Sampling Activation
Snapchat Filter
Online Activation
Over 570k total entries
Averaging over 5k entries per day
Total prizes won just over 510k instant wins
Landing page totalled well over 1 million visits
77% of entries were repeat consumers